AROUND
app for exploring homemade cocktails and their cultural origins through recipes and global drinking traditions.
Role / Services
Design & Development
Logo
Location & year
Project in studies
2023
UX-UI
Overview
Cocktail Culture is a unique app for adults 18 and over who are interested in exploring homemade cocktails and discovering their cultural origins. It offers cocktail recipes and provides insight into global drinking traditions, making each cocktail-making experience both enjoyable and educational.
01
//Problem
Many people struggle to create balanced and flavorful cocktails at home, often due to a lack of knowledge about the cultural significance of different drinks. Additionally, cocktails in bars and restaurants are often expensive, making them seem intriguing yet intimidating to prepare on one’s own.
02
//Question
How can a cocktail-making app help adults make balanced cocktails at home while learning about global drinking traditions?
03
//Research Approach
To better understand the pain points and unmet needs of potential customers, I decided to dive into internet research to learn about my competition, assess the current market, and identify how I can stand out as a new brand.
04
//The goals for my research
-
To explore and identify patterns in the characterization and reuse of elements in existing applications.
-
To identify pain points and unmet needs that users face when using similar apps."
UX-UI
Overview
Cocktail Culture is a unique app for adults 18 and over who are interested in exploring homemade cocktails and discovering their cultural origins. It offers cocktail recipes and provides insight into global drinking traditions, making each cocktail-making experience both enjoyable and educational.
01
//Problem
Many people struggle to create balanced and flavorful cocktails at home, often due to a lack of knowledge about the cultural significance of different drinks. Additionally, cocktails in bars and restaurants are often expensive, making them seem intriguing yet intimidating to prepare on one’s own.
How can a cocktail-making app help adults make balanced cocktails at home while learning about global drinking traditions?
02
04
//Problem
03
//Problem
//Problem
To better understand the pain points and unmet needs of potential customers, I decided to dive into internet research to learn about my competition, assess the current market, and identify how I can stand out as a new brand.
-
To explore and identify patterns in the characterization and reuse of elements in existing applications.
-
To identify pain points and unmet needs that users face when using similar apps."
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Learning Outcomes
Approaching the research
Insights gained from interviews and secondary research guided the design process and revealed user needs that I hadn’t thought of.
The importance of early experimentation
I learned how crucial it is to come up with additional options, especially in the initial planning and formulation stages. Testing different ideas and layouts early on allowed me to identify the most effective design solutions.
Refining the app structure
With the structure of my app, early experimentation helped refine the navigation, design, and overall user experience.
01
//Problem
Many people struggle to create balanced and flavorful cocktails at home, often due to a lack of knowledge about the cultural significance of different drinks. Additionally, cocktails in bars and restaurants are often expensive, making them seem intriguing yet intimidating to prepare on one’s own.
02
//Question
How can a cocktail-making app help adults make balanced cocktails at home while learning about global drinking traditions?
04
//The goals for my research
-
To explore and identify patterns in the characterization and reuse of elements in existing applications.
-
To identify pain points and unmet needs that users face when using similar apps."
03
//Research Approach
To better understand the pain points and unmet needs of potential customers, I decided to dive into internet research to learn about my competition, assess the current market, and identify how I can stand out as a new brand.
WHY LUMINU?
Guiding Questions
01
How does providing cultural context alongside cocktail recipes impact user engagement and knowledge retention?
02
What features do users find most helpful when learning to create cocktails at home, and how can these be optimized in the app?
03
How do I give added value but also not exceed the main purpose for which the application was created?
Target Users
About-Tom Michaeli
Tom, a 29-year-old married Ph.D. student in International Cultures, recently graduated with a master’s degree. He enjoys going out on weekends and hosting gatherings in his new apartment. Though he’s always wanted to learn more about cocktails and the cultural significance of alcoholic drinks, his busy schedule has made it challenging. He needs an accessible, straightforward app that combines his interests in alcohol and cultural exploration.
age: 29
Goal
Frustrations
Location: Israel
Occupation: PhD student
Needs
Target Users
About-Tom Michaeli
Tom, a 29-year-old married Ph.D. student in International Cultures, recently graduated with a master’s degree. He enjoys going out on weekends and hosting gatherings in his new apartment. Though he’s always wanted to learn more about cocktails and the cultural significance of alcoholic drinks, his busy schedule has made it challenging. He needs an accessible, straightforward app that combines his interests in alcohol and cultural exploration.
age: 29
Goal
Frustrations
Location: Israel
Occupation: PhD student
Needs
User research
// As living costs are high, people increasingly prefer to stay home with friends. However, a lack of knowledge about alcoholic beverages and cocktails makes it challenging to recreate their favorite bar or restaurant cocktails at home
My research indicates that many people lack basic knowledge about cocktails, which prevents them from hosting gatherings and creating enjoyable at-home experiences
Insights
// Clear and simple recipes: Users prefer recipes that are straightforward and easy to follow, valuing an efficient approach without extra steps or unnecessary complications
// Lack of experience: Most users are unfamiliar with cocktail names, flavors, and the correct proportions needed to create them.
// Cultural connection: Users are interested in understanding the origins of the beverages they prepare and how a drink's geographical origin influences its taste.
01
User flow
The app offers an efficient, straightforward route from the home page to the final recipe. Users quickly enter the selection process, which narrows down options to a detailed cocktail recipe. This efficient approach ensures users achieve their goal of learning how to make cocktails and exploring their cultural origins without any unnecessary steps.
02
Sketches
To enhance the user experience of the cocktail app, I created initial sketches focused on designing an interface that meets users' needs. My primary goal was to make the app visually appealing, intuitive, and easy to navigate, so users can efficiently discover cocktails and learn about their cultural stories.
03
Sketches Wireframes
After the initial sketches, wireframes were created to enhance the app’s user experience.
At this stage, text was added to provide users with clear instructions, facilitating easy navigation of the pages before the design phase. While working with the wireframes, it became evident that design changes were necessary to better support the enriching aspect, making it easier for users to learn about cocktails and their origins.
The app is ready
Entering the application and asking the age filter
.01
Choosing a continent
4 stages of selection until the final recipe.
Scrolling menu, press buttons to select the continent.
.03
.02
• Choosing a continent
A scrolling menu for selecting countries within the chosen continent. Countries are displayed in an interactive format, enabling easy selection and navigation to the next step in the process.
A page showing the cocktail options available to the country. Each cocktail is accompanied by a short explanation that provides basic information about its origins and key characteristics.
• Cocktail selection
A page showing the recipe for the selected cocktail.
• Recipe display
.04
Approaching the research
Insights gained from interviews and secondary research guided the design process and revealed user needs that I hadn’t thought of.
The importance of early experimentation
I learned how crucial it is to come up with additional options, especially in the initial planning and formulation stages. Testing different ideas and layouts early on allowed me to identify the most effective design solutions.
Refining the app structure
With the structure of my app, early experimentation helped refine the navigation, design, and overall user experience.
Learning Outcomes
User research
// As living costs are high, people increasingly prefer to stay home with friends. However, a lack of knowledge about alcoholic beverages and cocktails makes it challenging to recreate their favorite bar or restaurant cocktails at home
My research indicates that many people lack basic knowledge about cocktails, which prevents them from hosting gatherings and creating enjoyable at-home experiences
Insights
// Clear and simple recipes: Users prefer recipes that are straightforward and easy to follow, valuing an efficient approach without extra steps or unnecessary complications
// Lack of experience: Most users are unfamiliar with cocktail names, flavors, and the correct proportions needed to create them.
// Cultural connection: Users are interested in understanding the origins of the beverages they prepare and how a drink's geographical origin influences its taste.
Our Products
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NEW IN!
20$
Product Name
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Product Name
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Product Name
User flow
The app offers an efficient, straightforward route from the home page to the final recipe. Users quickly enter the selection process, which narrows down options to a detailed cocktail recipe. This efficient approach ensures users achieve their goal of learning how to make cocktails and exploring their cultural origins without any unnecessary steps.
User research
// As living costs are high, people increasingly prefer to stay home with friends. However, a lack of knowledge about alcoholic beverages and cocktails makes it challenging to recreate their favorite bar or restaurant cocktails at home
My research indicates that many people lack basic knowledge about cocktails, which prevents them from hosting gatherings and creating enjoyable at-home experiences
// Clear and simple recipes: Users prefer recipes that are straightforward and easy to follow, valuing an efficient approach without extra steps or unnecessary complications
// Lack of experience: Most users are unfamiliar with cocktail names, flavors, and the correct proportions needed to create them.
// Cultural connection: Users are interested in understanding the origins of the beverages they prepare and how a drink's geographical origin influences its taste.
Tom is looking for the fastest and most efficient way to prepare and enjoy cocktails at home without spending a lot of money at bars.
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company's history or highlight a particular feature that sets it apart from competitors.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
Target Users
About-Tom Michaeli
Tom, a 29-year-old married Ph.D. student in International Cultures, recently graduated with a master’s degree. He enjoys going out on weekends and hosting gatherings in his new apartment. Though he’s always wanted to learn more about cocktails and the cultural significance of alcoholic drinks, his busy schedule has made it challenging. He needs an accessible, straightforward app that combines his interests in alcohol and cultural exploration.
age: 29
Goal
Tom is looking for the fastest and most efficient way to prepare and enjoy cocktails at home without spending a lot of money at bars.
Location: Israel
Occupation: PhD student
Frustrations
Needs
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
About-Tom Michaeli
Tom, a 29-year-old married Ph.D. student in International Cultures, recently graduated with a master’s degree. He enjoys going out on weekends and hosting gatherings in his new apartment. Though he’s always wanted to learn more about cocktails and the cultural significance of alcoholic drinks, his busy schedule has made it challenging. He needs an accessible, straightforward app that combines his interests in alcohol and cultural exploration.
age: 29
Location: Israel
Occupation: PhD student
Goal
Tom is looking for the fastest and most efficient way to prepare and enjoy cocktails at home without spending a lot of money at bars.
// He wants to get more value for his money by making great cocktails at home instead of paying high prices at bars.
// Reveals dissatisfaction with explanations he's encountered in the past about making cocktails.
// He has trouble linking cocktails to their cultural backgrounds, making it difficult for him to combine flavors correctly.
// He wants to get more value for his money by making great cocktails at home instead of paying high prices at bars.
// Reveals dissatisfaction with explanations he's encountered in the past about making cocktails.
// He has trouble linking cocktails to their cultural backgrounds, making it difficult for him to combine flavors correctly.
